Direct
Response

Although I've tackled everything from computers and soft drinks
to pharmaceuticals and foodservice in my agency days, today my
freelance direct response work tends to clump into six convenient
categories. So although I enjoy working on a variety of assignments,
I'll admit to having special expertise in these areas:

Credit Cards
Acquisition, balance
            transfer, retention & more for large

            VISA/MasterCard issuers such as GE Capital, Chevy Chase,

            Advanta, First Card, Novus/Discover and National City. Plus

            retail cards including Sears, Wards, Exxon and Firestone.
 
Mutual
            Funds
Tons
            of work for Fidelity Investments, from direct mail to print to
            TV to collateral. Plus Strong Funds, Driehaus Funds, Alleghany
            Funds, Scudder Funds, Zurich Kemper, Nuveen,

            NationsBank, State Street Research and more.
 
Insurance
Projects for Bankers
            Life & Casualty, Guarantee Reserve, AMA Insurance Agency,
            Allstate Life, Montgomery Ward

            Life, National General, Kemper, CNA and more.
 
Membership

            Programs
Many
            Signature Group plans; dental, road service, etc. Sears clubs
            such as Mature Outlook. Membership solicitations for PBS, AAII,
            IICS, AMTA and other well-known acronymns.
Communications
Award-winning
            work for Motorola, Ameritech and USWest.
Publications
Subscription mailings
            and more for Cahners, Morningstar,

            American Bankers Association, Thomson and more.

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